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Technical Skills

Programming Languages: Python, R, SQL

Data Analysis and Visualization Tools: Tableau, PowerBi, Matplotlib, Seaborn, Palantir Foundry, Looker Studio

Database Management Systems: MongoDB, Cassandra, Neo4j, MySQL, Microsoft Access, pgAdmin, BigQuery

Big Data Frameworks: Hadoop, MapReduce

Notebook Environments: Jupyter Notebook, RStudio

Web Scraping and Automation: Selenium, Beautiful Soup

Business Intelligence Tools: Quicken, Google Analytics

Video Editing Software: Final Cut Pro

Graphic Design Software: Adobe Creative Suite including Photoshop

Healthcare Systems: CuraSpan Patient Referral Service,
Allscripts Patient Service, Aiden Patient Portal

Customer Relationship Management (CRM): Salesforce, Pipedrive, Continuum

Machine Learning and Statistical Techniques: SVM, PCA, A/B Testing, Random Forest, Confusion Matrix, Shap Values

Data Cleaning and Exploratory Data Analysis (EDA)

API Integration and Development

Deep Learning Frameworks: TensorFlow, Keras, Pytorch, Scikit-Learn, NumPy, Pandas, SparkML

Website Development: Bootstrap, HTML, REACT.js

Microsoft Office Suite including Excel & Powerpoint

Camera Equipment: Nikon

Ability to translate business questions into actual SQL queries that return answers.

Education

Master of Science in Data Science

University of the Pacific

San Francisco, CA

  • 1. Data Analysis/Visualization 2. Machine Learning/Predictive Analytics 3. Data Mining & Big Data 4. Data Ethics and Privacy 5. Programming & Data Manipulation 6. Data Warehousing/Database Management 7. Business Intelligence and Decision Making 8. Communication/Presentation Skills 

Bachelor's in Business Administration

Colorado Technical University

Colorado Springs, CO

  • Mastered core disciplines such as marketing, economics, operations management, finance & organizational behavior. Profiency in strategic management, analyzing industry trends, & making strategic decisions. Developed effective business communication skills, including written communication, presentations, and interpersonal interactions. Knowledge of business ethics, corporate social responsibility, & ethical decision-making frameworks. Utilized data analysis/business analytics to derive insights & solve problems. Keen knowledge of innovation concepts, as well as leadership, management, & organizational behavior principles. Keen knowledge of international business topics across global markets, cross-cultural management, & legal considerations. Acquired expert knowledge of financial analysis techniques & tools, used to evaluate performance and make informed financial decisions. Proficient in project management principles focusing on planning, scheduling, budgeting, and problem-solving.

SEO Certification

University of California, Davis (Online)

Davis, CA

  • SEO Certification Program at UC Davis via Udemy:
    Successfully completed the SEO Certification Program offered by the University of California, Davis, in collaboration with Udemy. This comprehensive program provided a deep understanding of search engine optimization (SEO) strategies and techniques. Through engaging coursework and practical assignments, I gained expertise in optimizing website visibility, improving organic search rankings, conducting keyword research, analyzing website traffic, and implementing effective SEO campaigns. This certification demonstrates my commitment to staying up-to-date with the latest SEO practices and equips me with the skills to drive online visibility and enhance website performance.

Defense Information School (DINFOS)

U.S. Navy

Ft. Meade, MD

  • Completed DINFOS Military Public Relations and Photojournalism Training, an intensive program for military personnel
    - Received comprehensive instruction in strategic communication, media relations, crisis management, and public affairs practices
    - Emphasized understanding the role of public relations in shaping public perception and engaging with various media platforms
    - Developed skills in capturing impactful images that convey powerful narratives through photojournalism
    - Gained experience in coordinating media events, conducting interviews, writing press releases, and creating visual content
    - Emphasized ethical considerations, including operational security and adherence to journalistic standards
    - Enhanced abilities to effectively communicate and engage with diverse audiences through written and visual mediums
    - Skills valuable for promoting transparency, enhancing public understanding, and fostering positive relationships between the military and the community.

Experience

Work Experience

2020 - 2023

Business Development Consultant/ Full-time Graduate Student

Self

Greater Sacramento Area

During the 2020 pandemic, I made the pivotal choice to invest in my professional development. I began taking computer science courses and eventually earned my Master's Degree in Data Science. Along with my academic pursuits, I voluntarily used my knowledge of business development and data science to assist small business owners. My solutions for them included creating customer acquisition plans, preventing churn, designing marketing campaigns, applying SEO methods, & conducting data analysis. My efforts led to increased revenue & streamlined operations for companies.
- Applied SWOT analysis, leading to successful implementation of deliberate marketing & operational strategies
- Used Machine Learning models to reduce operational costs by analyzing excessive or redundant resources
- Used statistical modeling to create predictive analytics models for forecasting sales, optimizing inventory management, & maximizing profitability and efficiency
- Developed customized recommendations & personalized marketing strategies using predictive modeling, enhancing customer targeting, engagement, and retention
- Wrote Data Mining algorithms to extract insights from industry-specific websites, analyzing market trends, competitive intelligence, and identifying potential business opportunities
- Created tailored marketing plans encompassing digital strategies, advertising campaigns, and social media outreach to expand brand visibility, attract customers, and foster loyalty, driving revenue growth.
- Effectively communicated complex insights to non-technical audiences, resulting in more organized & sustainable business models
- Utilized first and third party consumer data to develop industry-specific insights & consumer segmentation profiles
- Translated product price data into impactful visualizations using Google Slides and Power Bi, providing actionable insights for business and marketing decisions
- Assisted in implementing CRM software, improving customer relationship management

2017-2019

Dir. of Business Development

GrandCare Inc.

Carmichael, CA

Single-handedly increased company revenue from $100,000 annually to over $2.5 million annually. • Propensity Marketing: Developed and implemented a highly successful digital marketing program encompassing SEO, website analytics tracking, consumer email campaigns, and SEM campaigns which resulted in a 300% increase in customer engagement. • Statistical Reporting: Utilized advanced data science techniques to extract meaningful statistical insights from extensive datasets, effectively interpreting findings through visual representations and delivering actionable business solutions.
• Predictive Analytics: Utilized predictive analytics to forecast customer behavior as well as patients' likelihood of success with 96%accuracy. • Virtual Reality Implementation: Implemented a Virtual Reality rehabilitation program, reducing patients' length of stay • Data-Driven Insights: Gathered and analyzed various patient information to provide data-driveninsights, resulting in a more streamlined the admissions process. • Business Intelligence: Analyzed the facility's therapy program and policies, providing
recommendations to the CEO on how to improve efficiency and reduce customer churn.• SEO: Achieved #1 ranking on all major search engines through the implementation of a highly
effective digital marketing strategy, resulting in a significant increase in traffic from potential customers. • Ad Campaign Effectiveness: Used statistical models to evaluate the performance of new marketing campaigns which resulted in new customer acquisitions. • Technical Reporting: Produced comprehensive technical reports for senior executives at Dignity Health and Sutter Health, leading to the successful acquisition of contracts from both esteemed organizations. • Rehabilitation Data Analysis: Worked with subject-matter experts to research and analyze complex rehabilitation data, optimizing patient care. Patient Acuity Tracking: Utilized scientific methods to track patient acuity mix.Single-handedly increased company revenue from $100,000 annually to over $2.5 million annually. • Propensity Marketing: Developed and implemented a highly successful digital marketing program encompassing SEO, website analytics tracking, consumer email campaigns, and SEM campaigns which resulted in a 300% increase in customer engagement. • Statistical Reporting: Utilized advanced data science techniques to extract meaningful statistical insights from extensive datasets, effectively interpreting findings through visual representations and delivering actionable business solutions. • Predictive Analytics: Utilized predictive analytics to forecast customer behavior as well as patients' likelihood of success with 96%accuracy. • Virtual Reality Implementation: Implemented a Virtual Reality rehabilitation program, reducing patients' length of stay • Data-Driven Insights: Gathered and analyzed various patient information to provide data-driveninsights, resulting in a more streamlined the admissions process. • Business Intelligence: Analyzed the facility's therapy program and policies, providing recommendations to the CEO on how to improve efficiency and reduce customer churn. • SEO: Achieved #1 ranking on all major search engines through the implementation of a highly effective digital marketing strategy, resulting in a significant increase in traffic from potential customers. • Ad Campaign Effectiveness: Used statistical models to evaluate the performance of new marketing campaigns which resulted in new customer acquisitions. • Technical Reporting: Produced comprehensive technical reports for senior executives at Dignity Health and Sutter Health, leading to the successful acquisition of contracts from both esteemed organizations. • Rehabilitation Data Analysis: Worked with subject-matter experts to research and analyze complex rehabilitation data, optimizing patient care. Patient Acuity Tracking: Utilized scientific methods to track patient acuity mix.
​​

2011-2017

Dir. of Marketing & Community Relations

University Post Acute Rehabilitation

Sacramento, CA

 Implemented marketing plan achieving highest revenue growth in company's 10-year history
- Improved client relationship management database, enhancing customer service outcomes in high-volume healthcare facility
- Strategically planned day-to-day company growth, resulting in revenue increase within 8 months
- Developed ambitious marketing plans, leading to Medicare average increase in 2015 & 2016
- Established & maintained excellent relationships with local media
- Developed and implemented corporate-wide procedures and training modules
- Designed website and marketing materials, executed marketing through social media, SEO, and achieved #1 Google search ranking
- Created sustainable marketing plan generating ongoing income for the company
- Managed detailed contact records for over 75 medical facilities, building successful business relationships
- Successfully marketed to orthopedic surgeons, primary care physicians, and other medical professionals
- Strategically developed professional relationships resulting in historic revenue growth
- Handled routing of new patients into facility's computer system
- Researched and made recommendations on patient stay eligibility using online patient referral services
- Verified accuracy of medical history for prospective patients
- Evaluated changes in patient's healthcare insurance eligibility
- Addressed financial inquiries
- Prepared patient billing reports to determine eligible stay within facility
- Collaborated with team to ensure patient safety and comfort
- Analyzed, prepared, and reviewed patient medical charts for multiple departments
- Created charts and graphs on Excel spreadsheets to track patient progress
- Updated and maintained patient logs
- Processed admissions packages for accounting department
- Managed record keeping and forms control
- Developed marketing materials for online, conferences, and trade shows presentations

2003-2008

Public Relations/Communications Specialist

U.S. Navy

San Diego, CA

  • Directed/strategized comprehensive public affairs department, effectively communicating programs, objectives, and activities.
  • - Utilized advanced communication skills to accurately document historic and recurring events.
    - Presented detailed program information through diverse formats (print, digital, radio, video) to reach target audiences effectively.
    - Showcased organizational successes through innovative and positive storytelling methods.
    - Implemented public affairs programs encompassing public and internal information, and community relations.
    - Authored communications plans, news releases, press releases, & video scripts for accurate and positive clarification of operations and programs.
    - Analyzed/simplified complex data for informative articles on military programs, aid missions, and special events.
    - Developed multimedia content (video, images, graphics, web products, news stories, press releases) to support public affairs initiatives.
    - Operated state-of-the-art photography & video equipment for high-quality visual documentation.
    - Instructed/mentored over 30 service members in journalism writing courses.
    - Participated in extensive officer media training to enhance professional competencies.
    - Conducted tours for dignitaries, politicians, & VIPs, ensuring exceptional guest experiences.
    - Advised/prepared unit commanders for media interactions and press conferences, ensuring effective communication strategies.
    - Developed curriculum content and teaching strategies for enhanced learning outcomes in journalism writing courses.
    - Provided timely & accurate explanations of agency policies and regulations to media representatives.
    - Evaluated subordinate staff performance, preparing comprehensive appraisal documentation & development plans.
    - Engaged with government and civil organizations to explain programs, objectives, and policies, fostering support.
    - Conducted briefings for news media representatives on the impact of programs, projects, and activities.- Directed/strategized comprehensive public affairs department, effectively communicating programs, objectives, and activities. - Utilized advanced communication skills to accurately document historic and recurring events. - Presented detailed program information through diverse formats (print, digital, radio, video) to reach target audiences effectively. - Showcased organizational successes through innovative and positive storytelling methods. - Implemented public affairs programs encompassing public and internal information, and community relations. - Authored communications plans, news releases, press releases, & video scripts for accurate and positive clarification of operations and programs. - Analyzed/simplified complex data for informative articles on military programs, aid missions, and special events. - Developed multimedia content (video, images, graphics, web products, news stories, press releases) to support public affairs initiatives. - Operated state-of-the-art photography & video equipment for high-quality visual documentation. - Instructed/mentored over 30 service members in journalism writing courses. - Participated in extensive officer media training to enhance professional competencies. - Conducted tours for dignitaries, politicians, & VIPs, ensuring exceptional guest experiences. - Advised/prepared unit commanders for media interactions and press conferences, ensuring effective communication strategies. - Developed curriculum content and teaching strategies for enhanced learning outcomes in journalism writing courses. - Provided timely & accurate explanations of agency policies and regulations to media representatives. - Evaluated subordinate staff performance, preparing comprehensive appraisal documentation & development plans. - Engaged with government and civil organizations to explain programs, objectives, and policies, fostering support. - Conducted briefings for news media representatives on the impact of programs, projects, and activities.

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